![]() ![]() Yahoo alleges that, in his role, Sang “regularly” worked with colleagues on the engineering side, handling source code and determining how to implement it. Specifically, he headed up the budget spend pacing control system – the system responsible for constantly adjusting bid pricing and frequency to meet a customer’s predefined parameters in the DSP. While the research team conducts data mining and develops the ML capabilities, the engineering team is principally tasked with developing the code to implement AdLearn’s algorithms.Īt the time of his resignation in February, the suit says that Sang served as the most senior leader of one of four unique research teams responsible for developing elements of AdLearn. Per the filing, the technology was developed by Yahoo Ad Tech’s research and engineering employees. Yahoo claims that AdLearn stands out among competing technologies and is uniquely poised to deliver results for the advertisers that use it the company asserts that “by constantly computing campaign-level bid adjustments,” the solution “maximizes a customer’s return on investment,” which in turn drives customer loyalty. a digital advertising platform and Yahoo competitor, as a staff data scientist.”ĪdLearn works by feeding real-time data inputs to machine learning (ML) algorithms, which process the information to intelligently place ads in real-time based on a customer’s pre-set factors. “With Yahoo’s sophisticated trade secrets in hand, Sang then joined The Trade Desk, Inc. and strategy behind Yahoo’s backend advertising technology,” allege the plaintiffs in the filing. ![]() “In the minutes after receiving a job offer from a direct industry competitor, Sang downloaded on to personal devices more than 500,000 files including data consisting of source code, backend advertising architecture, algorithms that control ad placement and associated earnings tracking on the Yahoo Demand Side Platform. In October, the journalist allegedly requested information from Lancaster about an unannounced Apple project that the company referred to in the lawsuit as "Project X." Days later, according to the lawsuit, Lancaster submitted his resignation, but then attended a meeting about Project X despite being told by Apple before and during the meeting that he shouldn't be there.Yahoo claims that Sang stole proprietary information about Yahoo AdLearn, the technological backbone of the organization’s demand-side platform (DSP) – a digital marketplace enabling real-time ad buying. Lancaster also allegedly asked the journalist to investigate a rumored Apple hardware product that he said "could mean trouble" for his startup, write a story if the startup raised $1 million, and "write a story about a 12-year Apple Design Veteran leaving for an amazing startup." In the lawsuit, first reported on by AppleInsider, Apple claimed Lancaster started corresponding with an unnamed journalist in 2018 and continued to provide them with information about "unreleased Apple hardware products, unannounced feature changes to existing hardware products, and future product announcements." Lancaster suit," and that Lancaster is no longer employed at Arris. Arris Composites, where Lancaster worked after leaving Apple in November 2019, told Insider it was "surprised and disappointed to hear of the news of the Apple v. Lancaster couldn't be reached for comment on this story. We will do all we can to protect the innovations we hold so dear," they added. ![]() "We take very seriously this individual's deliberate theft of our trade secrets, violation of our ethics and our policies, all for personal gain. Stealing ideas and confidential information undermines their efforts, hurting Apple and our customers," an Apple spokesperson told Insider. "Tens of thousands of Apple employees work tirelessly every day on new products, services and features in the hopes of delighting our customers and empowering them to change the world. In the lawsuit, Apple claimed Simon Lancaster, who worked at the company for more than 11 years as an advanced materials engineer and designer, "abused his position and trust within the company" to gain access to sensitive information outside of his job responsibilities. It often indicates a user profile.Īpple is suing a former employee on accusations he stole and leaked company trade secrets to a journalist to get positive press coverage for his startup, according to court documents filed Thursday. Account icon An icon in the shape of a person's head and shoulders. ![]()
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